Every beverage experience starts with the consumer. Whether that is someone picking up a great cup of dark roast coffee from a convenience store on their way to work, or a more leisurely start to the day with a delicious Cappuccino at a coffee house. No matter what the occasion, the experience of drinking that cup of coffee matters. That is why we always start with one question: what experience are we trying to create for the consumer?.
Let's face it. All of us have encountered the situation where the coffee or tea we ordered just simply didn't give us the experience we were seeking. Our coffee might have been cold, too bitter or simply took too long to be served. This happens independently of the quality of the coffee beans used. We know that a good experience is more than just the coffee or tea. The equipment used to brew, how it is serviced, how it is operated, the way the staff handles orders - these are just some examples of what we look for when designing a beverage experience. We have the capabilities and network to ensure all of those elements work seamlessly.
Once we know what experience we are trying to create, we ask ourselves, which one of our products best creates that experience? Whether that will be one of our existing, expertly sourced and roasted espresso blends, a rare single origin coffee or a custom herbal blend specifically created to match a consumer's taste profile - the Crescendo team will work together with our customers to ensure that our products help to drive their business objectives.
Whether we are looking at a restaurant, coffeehouse or convenience store, coffee and tea need to be brewed, poured and served to be enjoyed by the consumer. That is why a well-trained staff is crucial in delivering an exceptional consumer experience. Knowing what product they are serving, how to prepare and serve it are just some of the ways in which a food service operator can influence the desired consumer experience. Not to mention that highly trained and motivated staff can have a big impact on what consumers order. Let Crescendo assist you in shaping your team of beverage experts.